Building a Virgin brand in the public health sector with Virgin care

 

Virgin Care operate health and social care services in partnership with the NHS, and have spent more than a decade helping millions of people get well, live well and be healthy and happy every day. Following years of rapid growth and expansion, Virgin Care needed a purpose and values driven brand that reflected its ambitions and distinguish them from the rest.

No brand strategy? no brand guidelines? no budget? no problem!

 

While people may be going to a hospital for the most serious reasons, it shouldn't mean you can’t use creative intelligently to stand out and brighten up what might be a difficult time. Using an all-illustration approach, I created a smart and simple brand identity, filled with character, charm and optimism, even when communication difficult topics. And when communication positive messages, you could do it with a cheeky twist that would no doubt bring a smile to your face.

 

With an identity that is easily adaptable it enabled the business to scale quickly. Not to mention the sea of bespoke content on a tight budget!

A brand strategy centred around your purpose

 

Purpose, values and brand pillars was developed to help create a cohesive identity and brand foundation that represents who we are and how we behave in the world in an authentic and engaging way.

 

Purpose Everyone feels the difference

You achieve it by living the values; team spirit, striving for better and through heartfelt service

So people feel nothings too much trouble, genuinely valued and cared for and we give a seamless service

And they remember you as trusted experts, for your personal touch and leaving them with good memories

© kasey ly LTD

Building a Virgin brand in the public health sector with Virgin care

 

Virgin Care operate health and social care services in partnership with the NHS, and have spent more than a decade helping millions of people get well, live well and be healthy and happy every day. Following years of rapid growth and expansion, Virgin Care needed a purpose and values driven brand that reflected its ambitions and distinguish them from the rest.

No brand strategy? no brand guidelines? no budget? no problem!

 

While people may be going to a hospital for the most serious reasons, it shouldn't mean you can’t use creative intelligently to stand out and brighten up what might be a difficult time. Using an all-illustration approach, I created a smart and simple brand identity, filled with character, charm and optimism, even when communication difficult topics. And when communication positive messages, you could do it with a cheeky twist that would no doubt bring a smile to your face.

 

With an identity that is easily adaptable it enabled the business to scale quickly. Not to mention the sea of bespoke content on a tight budget!

A brand strategy centred around your purpose

 

Purpose, values and brand pillars was developed to help create a cohesive identity and brand foundation that represents who we are and how we behave in the world in an authentic and engaging way.

 

Purpose Everyone feels the difference

You achieve it by living the values; team spirit, striving for better and through heartfelt service

So people feel nothings too much trouble, genuinely valued and cared for and we give a seamless service

And they remember you as trusted experts, for your personal touch and leaving them with good memories

© kasey ly LTD

Building a Virgin brand in the public health sector with Virgin care

 

Virgin Care operate health and social care services in partnership with the NHS, and have spent more than a decade helping millions of people get well, live well and be healthy and happy every day. Following years of rapid growth and expansion, Virgin Care needed a purpose and values driven brand that reflected its ambitions and distinguish them from the rest.

A brand strategy centred around your purpose

 

Purpose, values and brand pillars was developed to help create a cohesive identity and brand foundation that represents who we are and how we behave in the world in an authentic and engaging way.

 

Purpose Everyone feels the difference

You achieve it by living the values; team spirit, striving for better and through heartfelt service

So people feel nothings too much trouble, genuinely valued and cared for and we give a seamless service

And they remember you as trusted experts, for your personal touch and leaving them with good memories