refreshing one of the most iconic brands in the air

 

With time, a lot of brands lose clarity with visual inconsistencies, conflicting logos and varying messages. A thorough brand audit of all the internal and external moving parts will draw a clear, concise picture of how well they are working together, and inform any refresh/rebrand decisions. That’s what we did at Virgin Atlantic alongside agency partner Bloom.

 

What are your distinctive brand assets and how are they being used? Do they contribute to a cohesive customer journey? How does your brand’s creative stand up to the quality of your competitor’s? We conducted a brand audit across the passenger journey and to identify opportunities for optimisation, helping the brand show up in a more coherent, distinctive and meaningful way.

© kasey ly LTD

refreshing one of the most iconic brands in the air

 

With time, a lot of brands lose clarity with visual inconsistencies, conflicting logos and varying messages. A thorough brand audit of all the internal and external moving parts will draw a clear, concise picture of how well they are working together, and inform any refresh/rebrand decisions. That’s what we did at Virgin Atlantic alongside agency partner Bloom.

 

What are your distinctive brand assets and how are they being used? Do they contribute to a cohesive customer journey? How does your brand’s creative stand up to the quality of your competitor’s? We conducted a brand audit across the passenger journey and to identify opportunities for optimisation, helping the brand show up in a more coherent, distinctive and meaningful way.

© kasey ly LTD

refreshing one of the most iconic brands in the air

 

With time, a lot of brands lose clarity with visual inconsistencies, conflicting logos and varying messages. A thorough brand audit of all the internal and external moving parts will draw a clear, concise picture of how well they are working together, and inform any refresh/rebrand decisions. That’s what we did at Virgin Atlantic alongside agency partner Bloom.

 

What are your distinctive brand assets and how are they being used? Do they contribute to a cohesive customer journey? How does your brand’s creative stand up to the quality of your competitor’s? We conducted a brand audit across the passenger journey and to identify opportunities for optimisation, helping the brand show up in a more coherent, distinctive and meaningful way.