VIRGIN ATLANTIC AIRWAYS
Breathing new life into one of the most recognisable brands in the air.
Virgin Atlantic is Britain’s second-largest carrier and one of the most recognisable brands in the air. No matter who you are, who you love or where you go, Virgin Atlantic empowers Everyone to take on the world.
But in recent years, the brand had lost clarity with visual inconsistencies, conflicting logos and varying messages that wasn't differentiating them from other airlines.
Together with agency partner Bloom, we conducted a thorough brand audit across the passenger journey to identify opportunities for optimisation, leading the way with fresh ideas and opportunities to do things differently – with a sparkle of red of course.
See the world differently.
Bold and dynamic destination imagery can visually transport you to faraway locations, build anticipation and inspire travellers to embrace new experiences around the world.
Full case study of how how I helped Virgin Atlantic see the world a little differently, head over here.
