I'm a brand creative director from Sweden who specialises in brand creation, visual identity and design.

 

I’ve spent more than half a decade with the Virgin family, designing distinctive red hot Virgin experiences across three business. I’m lucky that I’ve been able to do many different things working brand side, and have learnt a lot about what it means to create a meaningful end-to-end customer journey. It's taken me beyond design, and into deeper strategy and brand development work, where I get to work with brands in the early stages and help shape the brand from the ground up.

 

I love distilling brands down to their clearest, freshest form. I mix brand strategy and design thinking to deliver impactful solutions to complex brand challenges all while helping brands set visual, verbal and experiential standards that drive entire, connected experiences that is human, persuasive and fun.

 

When I’m not working with fantastic people driving and reinventing brands, I'm on a mission to explore every corner of the planet.

 

© kasey ly LTD

I'm a brand creative director from Sweden who specialises in brand creation, visual identity and design.

 

I’ve spent more than half a decade with the Virgin family, designing distinctive red hot Virgin experiences across three business. I’m lucky that I’ve been able to do many different things working brand side, and have learnt a lot about what it means to create a meaningful end-to-end customer journey. It's taken me beyond design, and into deeper strategy and brand development work, where I get to work with brands in the early stages and help shape the brand from the ground up.

 

I love distilling brands down to their clearest, freshest form. I mix brand strategy and design thinking to deliver impactful solutions to complex brand challenges all while helping brands set visual, verbal and experiential standards that drive entire, connected experiences that is human, persuasive and fun.

 

When I’m not working with fantastic people driving and reinventing brands, I'm on a mission to explore every corner of the planet.

 

© kasey ly LTD

I'm a brand creative director from Sweden who specialises in brand creation, visual identity and design.

 

I’ve spent more than half a decade with the Virgin family, designing distinctive red hot Virgin experiences across three business. I’m lucky that I’ve been able to do many different things working brand side, and have learnt a lot about what it means to create a meaningful end-to-end customer journey. It's taken me beyond design, and into deeper strategy and brand development work, where I get to work with brands in the early stages and help shape the brand from the ground up.

 

I love distilling brands down to their clearest, freshest form. I mix brand strategy and design thinking to deliver impactful solutions to complex brand challenges all while helping brands set visual, verbal and experiential standards that drive entire, connected experiences that is human, persuasive and fun.

 

When I’m not working with fantastic people driving and reinventing brands, I'm on a mission to explore every corner of the planet.