Hello there! I'm Kasey, a design-led but brand focused creative from Sweden, living and making it work in London.


Design is what I do, but building brands is what makes me get out of bed in the morning.



Although design is what I do, building brands is what makes me get out of bed in the morning. Shaping brands and watching it grow excites me. More than ever, a brand is defined by experience, but are we still able to make people think, sense and feel and deliver that personalised service with a ‘human’ touch in an increasingly digitalised world? This is a great challenge but also an awesome journey to embark on, which is why I love working in brand management.


I currently look after brand and design at Virgin Care, leading a highly creative in-house team to ideate, develop and implement design solutions across grow, change and run functions within the business.


My work is very purpose and values driven, especially at Virgin Care. It pushes me to to think long-term and deliver meaningful design solutions that have an impact on people’s lives. Approaching the healthcare industry with a brand-first mindset meant entering mainly untested waters but being a Virgin brand means doing things differently - and changing business for good.


Read more about my approach to building a Virgin brand in the healthcare sector here, or check our my passion project on how to turn your people into your best brand ambassadors, starting with the very basics of formatting and presentations.


For hellos and questions, get in touch :)